What We Do

Social media management enables your brand to build a consistent and strategic presence across Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and YouTube. At Pia Digital, we craft content aligned with your brand identity and run a 360° community management program tailored to your goals.

What we cover

• Social media strategy and editorial calendar planning
• Professional graphic design, short-form video, and reels production
• Community management: comments, DMs, and mentions
• Influencer and micro-influencer collaboration management
• Competitor analysis, trend tracking, and social listening reports
• Monthly performance reports with clear KPIs (reach, engagement, follower growth)

Why Pia Digital?

We believe every brand's story is unique. Our data-driven content strategies don't just chase likes — they build real connection, loyal communities, and measurable business outcomes. Our teams in Istanbul and Orlando bring both local insight and global storytelling to your brand.

Our process

1. Discovery call and audience analysis
2. Brand tone, visual language, and content pillars
3. Monthly content calendar and production
4. Publishing, engagement, and community management
5. Reporting and continuous optimization

Social media advertising is the fastest growth lever for getting the right message to the right person at the right time. We provide end-to-end campaign management across Facebook & Instagram Ads, TikTok Ads, LinkedIn Ads, and X Ads — whether your goal is brand awareness, sales, or lead generation.

What our ads service includes

• Audience analysis and segmentation (look-alike, custom, retargeting)
• Creative strategy: static, video, carousel, UGC, and dynamic ads
• A/B testing and continuous optimization
• Pixel, CAPI, and Conversion API setup
• Full-funnel structure: awareness → consideration → conversion
• Transparent weekly reporting: ROAS, CPA, CTR, CPM

Platforms we run

• Meta Ads (Facebook & Instagram) — e-commerce, lead gen, brand campaigns
• TikTok Ads — Gen Z and high-engagement video campaigns
• LinkedIn Ads — B2B, sponsored content, lead gen forms
• X (Twitter) Ads — conversation and community-driven campaigns

Expect lower CPA and higher ROAS

We don't just "run" your campaigns — we tie them to real business outcomes. With proper Pixel + CAPI setup, UTM hygiene, and conversion modeling, you see exactly where every dollar goes.

Your website is the heart of your digital storefront. Pia Digital's web design and management service builds websites that represent your brand professionally, convert visitors into customers, and climb search engine rankings.

Our corporate web design service

• UX/UI design and customer journey architecture
• Responsive design (mobile, tablet, desktop)
• WordPress, custom PHP, or headless CMS development
• E-commerce setup (WooCommerce, Shopify, custom builds)
• Core Web Vitals and page speed optimization
• Technical SEO and accessibility (WCAG) compliance

Website management and maintenance

The work doesn't end when your site goes live. With our monthly maintenance plans, security updates, backups, content refreshes, speed monitoring, and technical support are all handled from a single point of contact.

• Weekly security scans and backups
• CMS and plugin updates
• Monthly performance and speed reports
• Content editing support
• Uptime monitoring and 24/7 support

Conversion-first design philosophy

Aesthetics matter — but your real success metric is conversion rate. We design every button, headline, and form field with A/B testing in mind, continuously growing your leads and sales.

Google Ads is the most effective way to reach "ready-to-buy" users on the world's largest search engine. Our Google Ads certified specialists optimize your Search, Display, YouTube, Shopping, and Performance Max campaigns around your business goals.

Our Google Ads services

• Search Ads — rank #1 on high-intent searches
• Display Ads — banner networks across millions of sites
• YouTube Ads — brand awareness and storytelling
• Shopping Ads — product listings for e-commerce
• Performance Max — automated optimization across all Google inventory
• Remarketing — bring back visitors who left

Our campaign management process

1. Keyword research and competitor analysis
2. Account structure: campaigns, ad groups, keywords
3. Conversion tracking (GA4 + Google Ads Conversion) setup
4. Ad copy and extension optimization
5. Bid strategy optimization (tCPA, tROAS, MaxConv)
6. Weekly reporting and continuous improvement

Your budget matters

For smaller budgets we start with an adaptive approach and scale as data comes in. We optimize your account weekly to make sure every dollar is converted into the highest possible ROAS.

Email marketing delivers the highest ROI of any digital channel. It helps you build personal relationships, trigger repeat sales, and grow customer loyalty. With Pia Digital's email marketing service, your list grows, engagement climbs, and conversions rise.

Our email marketing service

• Email strategy and segmentation plan
• Template and creative design (responsive, accessible)
• Automation flows: welcome, abandoned cart, birthday, reactivation
• A/B testing (subject line, sender, CTA, content)
• End-to-end including transactional emails (order, password reset)
• Deliverability optimization: SPF, DKIM, DMARC
• Performance reports: open, click, conversion, bounce rates

Platforms we work with

Mailchimp, Klaviyo, Sendinblue (Brevo), HubSpot, ActiveCampaign, Iterable, and custom SMTP infrastructures as needed.

GDPR / KVKK compliant data collection

The legal foundation of your list is the key to long-term success. With double opt-in forms, explicit consent copy, and data retention policies, we build an email infrastructure that is fully GDPR and KVKK compliant.

SEO (Search Engine Optimization) offers the lowest long-term customer acquisition cost of any digital channel. Pia Digital provides end-to-end SEO service that puts your brand permanently at the top of Google, Bing, and YouTube.

Our SEO service coverage

• Technical SEO — sitemap, robots, schema, Core Web Vitals, JS rendering, canonical
• On-page SEO — titles, meta, content, internal linking, heading hierarchy
• Content SEO — keyword research, content calendar, blog writing
• Off-page SEO — quality backlink profile and digital PR
• Local SEO — Google Business Profile optimization
• E-commerce SEO — category/product pages, filters, faceted search
• Monthly SEO audit report and action plan

Our methodology

1. Comprehensive SEO audit (technical + content + backlink)
2. Competitor analysis and winnable keyword strategy
3. Technical fixes and speed optimization
4. Content plan and publishing
5. Authority work (link building, PR)
6. Monthly reports: rankings, organic traffic, conversions

SEO is a long-term investment

The first 3 months lay the technical and content foundations; in months 4–6 rankings start moving; months 6–12 bring substantial organic traffic growth. On average, Pia Digital SEO clients achieve over 100% growth in organic traffic within 6 months.